Feb
8
Ken Peterson says Shea Homes should sell a lot of houses at their new Spaces community because they appealing to younger generations.
“We’ve listened to what our potential ‘Generation X and Y’ customers are telling us and we’ve built specifically for them,” he said.
Peterson, Shea’s vice president for sales and marketing, says those 25- to 30-somethings say they want homes in the mid-200,000s with open floor plans, high ceilings and lots of attention to “green.” Peterson says the concept already has worked for Shea, which built two Spaces communities in California with two more opening soon in Colorado.
“We have energy-efficient windows, blown-in cellulose and foam insulation in the walls, dual-flush toilets, a tankless water heater, integrated solar panels, CFL and LED lighting, xeriscape landscaping, . . . lots of features that make for very low energy bills,” Peterson said. “We talked to a lot of prospective customers and we went from there.”
He said an older clientele might want a fireplace to gather around in the home they buy, but not Shea’s Gen X & Yr’s. They told Shea marketers they preferred a big flat-screen television.
“So we include 42 inch LCD television in each home,” Peterson said. “It’s part of the deal.”
The wide-open look of the main living area with living room, dining room and kitchen all in one large room, “is very appealing to our clientele and offers them the ability to configure the area any way they please,” Peterson says. “They told us they wanted a lot of options in that area and we gave it too them.”
Shea Spaces will build out to 56 homes, but the development is in the midst of the Shea Seville community near Power and Riggs roads, with about 2,500 Spanish style homes now completed and occupied. Seville will build out to about 3,000 homes. Two Shea Spaces model homes now are open to the public and sales have begun.
New home residents will be able to use the sports club, walkways and large golf course already complete at Seville.
Shea will build Spaces homes as orders come in and construction of each home will take about 90 days.
To learn more about Spaces visit www.sheahomes.com.
Feb
1
New Homes Builder Shea Homes continues to embrace technology and is the first national homebuilder to release a dedicated “App” for the iPhone.
“More and more people are turning to their Smartphones for information, and we are pleased to announce an app that will make homebuying more consumer-friendly,” said Vanessa Linn, vice president of sales and marketing for the San Diego division of Shea Homes. “It is exciting to offer this service to our customers, and to provide them with another opportunity to link to the Shea community in San Diego. Consumers have many questions when it comes to buying a new home, and the Shea Homes App can provide them with answers quickly and easily.”
The Shea Homes San Diego iPhone App provides users with easy access to important community information. Some of the benefits and features of the Shea Homes’ App include:
•Find detailed information about all of their communities.
•Easily browse all of the plans available at each community and share them with friends
•See pricing, square footages, exterior elevation images and floorplans
•Instantly call, email or get driving directions (GPS enabled) to any of their communities
•Stay informed with frequent updates about communities, specials and limited time opportunities
•Instant access to Shea Homes’ Facebook and Twitter pages
Shea Homes is very excited to be the first national homebuilder offering an iPhone Application, which acts as a robust digital and interactive green brochure. With the increased use of mobile technology and the popularity of Apple’s iPhone and iPod Touch, this was a natural transition. As we move forward into the future, Shea Homes is dedicated to utilizing technology to provide easy and convenient ways to instantly share information any place, any time, and best of all, it’s free,” said Bert Selva President and CEO of Shea Homes. “We are also currently working on applications that would be available to other mobile device users and expect to have them available by years end.”
For more information, or for a free iPhone or iPod Touch App download visit www.itunes.com/apps/sheahomesSanDiego.
Jan
25
200+ New Home Sales By Shea Homes San Diego in 2009
Filed Under California, Carlsbad, Carmel Mountain Ranch, Chula Vista, Escondido, San Diego | Leave a Comment
Shea Homes San Diego ended 2009 with 233 net sales and 193 homes closed in 13 neighborhoods throughout San Diego County. 155 sales and 118 closings were comprised of Chula Vista communities alone.
“Value pricing and the lowest interest rates in 40 years have contributed to this being the most affordable time in a generation to buy a home,” said Vanessa Linn, Vice President of Sales and Marketing at Shea Homes. “The variety and quality of Shea Homes neighborhoods, value-added incentives and our experience in qualifying buyers for VA/FHA loans has proven to be a good combination for meeting our goals for the year and for helping so many realize the dream of home ownership.”
The New Homes Builder continues to sell new homes at:
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Windingwalk in Chula Vista,
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Lomas Verdes in Chula Vista,
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San Miguel Ranch in Chula Vista,
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Del Sur in San Diego,
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La Costa Ridge in Carlsbad, and
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Chapparal Ridge in Escondido
Shea Homes is expecting to re-open its popular Madeira at Del Sur neighborhood January 30th and will be introducing a new floor plan. Sales are planned to start February 13th. Prices are expected to start in the low $500,000s.
To view available new homes by Shea Homes San Diego visit www.SheaHomes.com.
Jan
19
Why Buy A New Home vs. A Foreclosure?
Filed Under Arizona, California, Colorado, Florida, North Carolina, Washington | Leave a Comment
Are you considering buying a foreclosure vs. a new home?
New Homes Builder, Shea Homes, lists at least 22 reasons below to consider a new home vs. a foreclosure. The following are included in new homes by Shea Homes, and are more than likely not included in a foreclosure:
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Brand new carpet,
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Brand new tile/wood,
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Brand new paint,
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Brand new roof,
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Brand new windows,
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Brand new countertops,
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Brand new plumbing fixtures,
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Brand new appliances,
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Brand new toilets,
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Brand new bathtubs,
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Brand new cabinets,
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Brand new water heater,
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Brand new air conditioner,
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Brand new sinks,
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Brand new closet shelving,
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Brand new doors,
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Brand new pipes,
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Brand new drywall,
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Brand new caulking,
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Brand new electrical wiring,
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Brand new foundation, and
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Brand new warranty.
To learn more about the actual cost of buying a foreclosure you can access a foreclosure calculator at www.daretocompareshea.com.
Think that a new home is better for your budget after learning the real costs of buying a foreclosure? Visit www.sheahomes.com to view new homes by Shea Homes.
Jan
15
Shea Homes of San Diego Supports Local Armed Services
Filed Under California, San Diego | Leave a Comment
New homes builder Shea Homes of San Diego, in partnership with the San Diego Armed Services YMCA, is donating a living room set to one military family.
Super Bowl Sunday is right around the corner and you could be sitting in comfort with new living room furniture while you watch the game!
To qualify for a chance to win a new couch, chair, end table and lamp (approximate value: $2000.00) simply submit in writing what your Super Bowl tradition is, and why it’s special to you and your family in 100 words or less. Include a photo of yourself and your family in your favorite football gear, or wearing the colors of your favorite team and indicate where you are stationed and your rank, as well as your phone number and email address.
Submit your entry to sheasandiego@sheahomes.com by January 22, 2010.
The winning entry will receive an email within one week of the deadline and delivery to your home will follow just in time for Super Bowl Sunday. The winning submission (including photo) will be displayed on Shea Homes San Diego Facebook page and Twitter account: SheaHomesSD.
Good luck to all the military families who enter!
Jan
9
A New Approach to A New Home
Filed Under Arizona | Leave a Comment
A new home designed for the most important sensibilities of all - yours.
SPACES by Shea Homes encompass the way people live today:
- Open, spacious floorplans
- Energy efficient
- Flexible interiors
- More functional/less formal living space
- Reasonably priced
- “Cool!”
- Environmentally conscious
Don’t miss your next opportunity to view a new home with you and the future in mind!
Grand Opening at SPACES at Seville in Arizona this Saturday, January 16th from 10AM - 5PM.
For more information, visit Spaces by Shea Homes.
Dec
28
New Homes Builder Honors 13-Year Navy Serviceman
Filed Under California, San Diego | Leave a Comment
New homes builder Shea Homes honors Jose F. Valdez among 145 contest entries as a “Mover and Shaker” through a recent washer/dryer giveaway with Armed Services YMCA. A mover and shaker is defined as a person who is active or influential in some field or endeavor.
After reading through 145 contest entries, each explaining his or her decision to join the military, Shea Homes announced the winner.
Jose F. Valdez, a 13-year Navy serviceman who is married with two children, won a GE Profile Harmony Energy Star King-Size Capacity High Efficiency Washer and Gas Dryer with Stainless Steel Drum. The prize from Shea Homes is valued at $2,398. Valdez, who was born in Mexico, immigrated with his parents and six brothers to the United States when he was 21. He says he joined the Navy to be able to thank this country for the gift of citizenship.
Here’s the winning entry from Jose Valdez:
“The day I took the oath of citizenship, I made a promise to myself. I promised to give back to the country that had given me so much, yet asked nothing in return. I knew I wanted to serve our country by joining the military. I am living my version of the American Dream each and every day by putting on my uniform and defending my country. My American Dream has now come full circle as I am soon purchasing my first home in California. I feel honored and privileged to be a citizen and to serve this great nation.”
“Shea Homes is moved every day by a passion to build the highest quality homes and to enhance people’s lives,” said Vanessa Linn, Shea Homes San Diego’s vice president of sales and marketing. “We wanted to acknowledge the moving and shaking that military service members like Jose Valdez do every day to serve and protect our country.”
For more information about Shea Homes, visit their site at www.sheahomes.com.
Dec
22
Grand Opening at SPACES at Seville
Filed Under Arizona | Leave a Comment
Spaces at Seville
Join us for the Public Unveiling
Saturday, January 16, 2010
10AM - 5PM
Sign up today to receive updates and event details. Be the first to witness the next generation of form and function. Smart. Cool. Modern. Efficient Homes. The first 200 people in attendance will receive cool prize giveaways and be entered to win an iMac!
Dec
21
Shea Homes Improves New Home Buyer Experience Through Web-Based Home Owner Manual
Filed Under Arizona, California, Colorado, Florida, North Carolina, South Carolina, Washington | Leave a Comment
Shea Homes of Walnut, CA boosts customer satisfaction to higher levels in 2009 by helping them monitor and improve the new home buyer experience from contract to warranty with help from Constellation HomeBuilder Systems, the largest provider of software for home builders.
Constellation BuildSERV’s Home Ownership Guide, the 2009 Innovative Housing Technology Award Winner, is used by Shea Homes to enhance home builder-to-home owner communications using content management services, online messaging and warranty management software solutions throughout all phases of the new home construction process to keep new home buyers informed and engaged both during and after construction.
In the recent 2009 J.D. Power New Home Builder Customer Satisfaction Study reveals that customer satisfaction and new home quality has improved dramatically from 2008. Shea Homes, Walnut CA performance in this survey was enhanced and strengthened through the company-wide implementation of BuildSERV Ownership Guide. Shea Homes ranks 1st or 2nd in customer satisfaction in all 5 markets where they competed (Phoenix, San Francisco Area, Denver, Inland Empire, and Orange Co/San Diego), and ranks highest in Shea Trilogy Active Adult communities where they compete in 6 U.S. markets. Year over year, Shea Homes places in the Top 10 for number of homes built each year with approximately 2,400 homes being sold this year.
Shea Homes expanded their commitment to utilize BuildSERV throughout their 11 regions with built-in milestone notification e-mails and web-based appointment scheduling. Shea Homes expanded from 3 to 11 regions for three principal reasons. Firstly, BuildSERV helps Shea Homes internally by allowing everyone to upload, share and collaborate regarding the same documents and information for consistency and unification of their branded image in all locations. Externally, they’re able to proactively communicate with home buyers using milestone-based messaging and appointment scheduling to keep homebuyers informed and positively engaged. Secondly, Shea Homes tracks and monitors home owner activities and warranty performance with activity timeline reports giving them a clear picture as to how the home owner is learning and using the system while helping Shea Homes meet their legal obligations. Finally, the implementation process is quick, easy and cost effective so they save time, money and resources.
Once BuildSERV is delivered to the home buyer by CD ROM, web or e-mail, Shea Homes receives campaign management results with reporting on recipients who’ve received, responded to and are using their information and services. “In essence, instead of delivering the Home Owner’s Manual as a paper 3-ring binder that gets shelved, BuildSERV delivers twelve copies of their Manual electronically during their first two years in their home using BuildSERV’s milestone messaging and web-based Home Ownership Guide’, comments Chip Pennington, Corporate Director of Customer Service for Shea Homes.
“The next generation of home buyers are expecting more information online, and BuildSERV delivers the effective communication tools they’re looking for with a comprehensive, web-based Home Owner Manual, providing quick and easy access to regular updates about their home and enhanced information services to create better home buying experiences,” states Robb Pigg, Corporate VP Operations for Shea Homes.
For more information on available new homes by Shea Homes visit www.SheaHomes.com.
Dec
15
It’s Snowing in San Diego!
Filed Under California, Chula Vista, San Diego | Leave a Comment
Well, not really…
But, if you live in the new home communities of Windingwalk, Estrella, Maravilla and Lomas Verdes in Chula Vista, Ca., you are less than five minutes from having a white Christmas!
Come watch it snow at the Village Walk courtyard near the Koi Pond when the clock strikes 6. As the holiday music begins, you’ll see the snow gently fall. And it will do the same again at 7 every night from now through Christmas Eve.
Between snowfalls, join the community carolers singing your holiday favorites.
Up for some ice skating? Join the Winter Skatefest at Otay Ranch Town Center from December 18-20 and share snacks and storytime with Santa on December 22.
The holiday spirit abounds all around you when you live in your new home by Shea Homes in San Diego!