New Homes Builder Arizona

Ken Peterson says Shea Homes should sell a lot of houses at their new Spaces community because they appealing to younger generations.

“We’ve listened to what our potential ‘Generation X and Y’ customers are telling us and we’ve built specifically for them,” he said.

Peterson, Shea’s vice president for sales and marketing, says those 25- to 30-somethings say they want homes in the mid-200,000s with open floor plans, high ceilings and lots of attention to “green.”  Peterson says the concept already has worked for Shea, which built two Spaces communities in California with two more opening soon in Colorado.

New Homes

“We have energy-efficient windows, blown-in cellulose and foam insulation in the walls, dual-flush toilets, a tankless water heater, integrated solar panels, CFL and LED lighting, xeriscape landscaping, . . . lots of features that make for very low energy bills,” Peterson said. “We talked to a lot of prospective customers and we went from there.”

He said an older clientele might want a fireplace to gather around in the home they buy, but not Shea’s Gen X & Yr’s. They told Shea marketers they preferred a big flat-screen television.

“So we include 42 inch LCD television in each home,” Peterson said. “It’s part of the deal.”

The wide-open look of the main living area with living room, dining room and kitchen all in one large room, “is very appealing to our clientele and offers them the ability to configure the area any way they please,” Peterson says.  “They told us they wanted a lot of options in that area and we gave it too them.”

Shea Spaces will build out to 56 homes, but the development is in the midst of the Shea Seville community near Power and Riggs roads, with about 2,500 Spanish style homes now completed and occupied. Seville will build out to about 3,000 homes.  Two Shea Spaces model homes now are open to the public and sales have begun.

New home residents will be able to use the sports club, walkways and large golf course already complete at Seville.

Shea will build Spaces homes as orders come in and construction of each home will take about 90 days.

To learn more about Spaces visit www.sheahomes.com.